As part of refreshing her memory on operations management, Catrina analyzes value chains, and the requirements that are necessary for adopting a successful value chain strategy. She recognizes that the main goal of managing a value chain is to _________________.
A) meet and exceed customers' needs
B) improve the profit situation of the company
C) make investors and owners happy
D) ensure trained and knowledgeable employees
E) implement the most up-to-date technology available

Question

Quizplus · Accepted Answer

The main goal of managing a value chain is to meet and exceed customers' needs. While improving profit and satisfying investors/owners can be important outcomes of an effective value chain strategy, the ultimate goal is to create value for customers by delivering goods or services that meet their needs and expectations. Training employees and utilizing technology are important components of managing the value chain, but they are not the main goal.

As Part of Refreshing Her Memory on Operations Management, Catrina