Approaches to marketing strategy and practice often pass through which of the three following stages?
A) Formulated marketing, intrepreneurial marketing, and innovative marketing
B) Entrepreneurial marketing, intrepreneurial marketing, and innovative marketing
C) Entrepreneurial marketing, formulated marketing, and strategic marketing
D) Entrepreneurial marketing, formulated marketing, and intrepreneurial marketing
E) Innovative marketing, strategic marketing, and formulated marketing

Question

Approaches to marketing strategy and practice often pass through which of the three following stages?
A)	Formulated marketing, intrepreneurial marketing, and innovative marketing
B)	Entrepreneurial marketing, intrepreneurial marketing, and innovative marketing
C)	Entrepreneurial marketing, formulated marketing, and strategic marketing
D)	Entrepreneurial marketing, formulated marketing, and intrepreneurial marketing
E)	Innovative marketing, strategic marketing, and formulated marketing

Quizplus · Accepted Answer

The stages typically include entrepreneurial marketing, where businesses are small and flexible; formulated marketing, where strategies become more structured; and intrepreneurial marketing, where larger companies try to regain the flexibility and innovation of smaller firms.

Approaches to Marketing Strategy and Practice Often Pass Through Which