Michael Porter suggests four basic competitive positioning strategies that companies can follow-three winning strategies and one losing one.Which of the following are considered winning strategies?
A) Middle-of-the-roader, focus, and overall cost leadership
B) Focus, differentiation, and middle-of-the-roader
C) Overall cost leadership, differentiation, and middle-of-the-roader
D) Overall cost leadership, differentiation, and focus
E) Differentiation, operational excellence, and focus

Question

Michael Porter suggests four basic competitive positioning strategies that companies can follow-three winning strategies and one losing one.Which of the following are considered winning strategies?
A)	Middle-of-the-roader, focus, and overall cost leadership
B)	Focus, differentiation, and middle-of-the-roader
C)	Overall cost leadership, differentiation, and middle-of-the-roader
D)	Overall cost leadership, differentiation, and focus
E)	Differentiation, operational excellence, and focus

Quizplus · Accepted Answer

Michael Porter's three winning strategies are overall cost leadership, differentiation, and focus. These strategies are aimed at giving a company a competitive edge in the market. The "middle-of-the-roader" strategy is considered a losing one because it implies a lack of clear strategic direction.

Michael Porter Suggests Four Basic Competitive Positioning Strategies That Companies