Small companies sometimes succeed in the short run in spite of themselves.They make mistakes but not costly mistakes.Over time,these companies may do a better job scanning market research trying to fine-tune their competitive strategies and programs.These companies are moving toward more ________ marketing.

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The Answer of Small companies sometimes succeed in the short run in spite of themselves.They make mistakes but not costly mistakes.Over time,these companies may do a better job scanning market research trying to fine-tune their competitive strategies and programs.These companies are moving toward more ________ marketing.

Small Companies Sometimes Succeed in the Short Run in Spite