A vertical retail audit _____.
A)is one in which a retailer's employees are not aware that the audit is taking place
B)involves an analysis of the overall performance of the retailer
C)is also called a "retail strategy audit"
D)involves an in-depth analysis of a retailer's performance in one area of its strategy mix or operations

Question

Quizplus · Accepted Answer

A vertical retail audit involves a detailed analysis of a specific area in a retailer's strategy mix or operations, such as merchandising, pricing, or customer service. It provides a focused assessment of the retailer's strengths and weaknesses in that particular area and offers recommendations for improvement. It is not related to employee awareness or overall performance analysis, and it is not synonymous with retail strategy audit.

A Vertical Retail Audit _____