A retailer is concerned with how to better compete with a newly-opened membership club located 3 miles from its main store.What type of audit should be conducted?
A)horizontal audit
B)vertical audit
C)disguised audit
D)undisguised audit

Question

Quizplus · Accepted Answer

A horizontal audit is an audit of a competitor's operations, including its marketing, sales, and customer service practices. This type of audit can help a retailer identify areas where it can improve its own operations to better compete with the new membership club.

A Retailer Is Concerned with How to Better Compete with a Newly-Opened