A vertical audit _____.
A)identifies the relative importance of each retailing mix element
B)focuses on separate functional elements
C)evaluates the environment facing a retailer: the economy,demographics,competition,and consumers
D)is always nondisguised

Question

Quizplus · Accepted Answer

A vertical audit focuses on separate functional elements, such as advertising, merchandising, and store layout, to evaluate each area individually. It does not address the overall environment facing the retailer or the relative importance of each retailing mix element. Vertical audits can be disguised or nondisguised depending on the approach taken by the auditor.

A Vertical Audit _____