Any communication by a retailer that informs,persuades,and/or reminds the target market is _____.
A) the channel of communication
B) retail promotion
C) advertising
D) public relations
Correct Answer:
Verified
Q14: An advertisement in a local newspaper featuring
Q15: A major advantage of advertising is that
Q16: Which media can be classified as dailies,weeklies,and/or
Q17: A free alphabetical listing is provided to
Q18: A major difference between retailer and manufacturer
Q20: A characteristic of direct mail is _.
A)a
Q21: A difficulty associated with the use of
Q22: Existing customers are encouraged to bring in
Q23: The first step in planning a retail
Q24: Which medium lets a retailer closely target
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