The first step in planning a retail promotional strategy is _____.

Question

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Determining promotional objectives should be the first step in planning a retail promotional strategy. This will help in setting clear and measurable goals and aligning the promotional tactics accordingly. Without clear objectives, it will be difficult to decide on the promotional mix and establish the budget. Evaluating the success of past promotional strategies can also be helpful in making informed decisions, but it should come after setting the objectives.

The First Step in Planning a Retail Promotional Strategy Is