The best method for establishing an overall promotional budget is the _____ method.

Question

Quizplus · Accepted Answer

The objective-and-task method involves setting specific promotional objectives and then determining the necessary tasks and costs to achieve those objectives. This method ensures that the promotional budget is based on specific goals and is not just a percentage of sales or a fixed amount. It also allows for more efficient use of the promotional budget by focusing on activities that will help achieve the desired objectives.

The Best Method for Establishing an Overall Promotional Budget Is