The steps a consumer goes through when reacting to promotion are called _____.

Question

Quizplus · Accepted Answer

The hierarchy of effects is a model that shows the different steps a consumer goes through when reacting to a marketing message, from awareness to purchase. The other options may be steps in the process, but they do not encompass the entire model. Herzberg's theory of motivation, for example, is a theory of workplace motivation, while the consumer's decision process is a broader concept that includes factors such as product attributes and social influences. Information search is also a step, but it is only one part of the larger process.

The Steps a Consumer Goes Through When Reacting to Promotion