The efficiency of a medium is typically evaluated in terms of its _____.

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The efficiency of a medium is typically evaluated in terms of its cost per thousand (CPM), which is the cost of reaching one thousand potential customers or readers. This metric is used to compare the efficiency of different mediums and can help advertisers determine which medium offers the best value for their advertising spend. Circulation, cost per page, and discounted advertising rate are all important factors to consider, but they are not typically used to evaluate the overall efficiency of a medium.

The Efficiency of a Medium Is Typically Evaluated in Terms