The medium with the longest lead time is _____.
A) radio
B) direct mail
C) telephone directories
D) magazines
Correct Answer:
Verified
Q35: The efficiency of a medium is typically
Q36: Advertising messages need to be severely limited
Q37: PMs are _.
A)bonuses paid to retail salespeople
Q38: In-store displays designed to increase sales are
Q39: At a small retailer,responsibility for the promotion
Q41: A firm cannot devote its total promotional
Q42: An example of a good retail promotional
Q43: Which type of sales presentation is most
Q44: The major difference between advertising messages and
Q45: The major distinction between the canned sales
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