The major difference between advertising messages and personal selling presentations is the _____.

Question

Quizplus · Accepted Answer

The major difference between advertising messages and personal selling presentations is the flexibility. Advertising messages are pre-designed and cannot be easily modified on a case-by-case basis, whereas personal selling presentations can be tailored to meet the specific needs and interests of individual customers. Total costs, creation of awareness, and wholesaler involvement may also differ between advertising and personal selling, but these factors are not unique to either approach and do not provide a clear distinction between the two.

The Major Difference Between Advertising Messages and Personal Selling Presentations