The promotion form that most stresses increasing short-run sales volume and emphasizes novelty is _____.

Question

Quizplus · Accepted Answer

Sales promotion is specifically designed to increase short-term sales volume and often incorporates novelty elements such as limited-time offers, contests, or giveaways to create excitement and urgency among consumers. Public relations, personal selling, and advertising may also contribute to sales volume in different ways, but they do not always emphasize novelty or short-term results as strongly as sales promotion.

The Promotion Form That Most Stresses Increasing Short-Run Sales Volume