A characteristic of direct mail is _____.

Name: A characteristic of direct mail is _____.
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Question

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Direct mail is a form of marketing communication that entails sending promotional material to a targeted audience. Therefore, one of the key characteristics of direct mail is a targeted audience. The other options are not necessarily true of direct mail, as lead time, flexibility, and editorial content can vary depending on the specific direct mail campaign.

A Characteristic of Direct Mail Is _____