A difficulty associated with the use of advertising by an independent or a chain with few units is the _____.

Question

Quizplus · Accepted Answer

Advertising can be costly, and for a business with limited units or outlets, the cost may be too high relative to the number of potential customers. Additionally, advertising can result in significant waste due to the geographic coverage of mass media, meaning that many people outside of the business's target market will see the advertising message. This can be especially problematic for businesses with only a few units or outlets, which may not have the resources to expand their geographic coverage to match the reach of their advertising. Long lead times and low opportunities for computerization may also present challenges for some businesses, but they are not as closely associated with the use of advertising specifically.

A Difficulty Associated with the Use of Advertising by an Independent