A retailer opening a store in a location where it has no or little recognition should use a(n)_____ advertisement.

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A pioneer advertisement is the best choice in this scenario because it aims to create awareness and educate consumers about a new product or service. Since the retailer is opening a store in a location with no or little recognition, consumers are likely to be unfamiliar with the brand. Therefore, a pioneer advertisement can help the retailer introduce itself to the target market and generate interest and curiosity among potential customers. Reminder advertisements are typically used for established brands that want to reinforce their existing message, while competitive and institutional advertisements focus on promoting specific products or building brand reputation, respectively.

A Retailer Opening a Store in a Location Where It