The fundamental differences between advertising and publicity relate to _____.

Question

Quizplus · Accepted Answer

Advertising involves paying for media space or time to promote a product, service, or brand and clearly identifies the sponsor. Publicity, on the other hand, is unpaid communication about a company or product through media coverage or word-of-mouth, and may not necessarily identify the sponsor. The other options (B, C, D) are not fundamental differences between advertising and publicity.

The Fundamental Differences Between Advertising and Publicity Relate to _____