The early stages of the hierarchy of effects are most likely to utilize _____.

Question

Quizplus · Accepted Answer

The early stages of hierarchy of effects focus on creating awareness and generating interest in the brand, which is most effectively done through pioneer advertisements. Public relations and personal selling may help in creating awareness, but they are not specifically utilized in the early stages of hierarchy of effects. Competitive advertisements are used in the later stages of the hierarchy of effects, when the focus is on persuasion and promoting the superiority of the brand over its competitors.

The Early Stages of the Hierarchy of Effects Are Most