In an effort to better appeal to retailers,many magazines are creating regional and local editions.
Correct Answer:
Verified
Q70: The need-satisfaction approach to retail selling focuses
Q71: Extensive coverage is comprised of _.
A)low reach
Q72: A magazine with a circulation of 2,500,000
Q73: The last stage of the hierarchy of
Q74: The early stages of the hierarchy of
Q75: Media charges are generally lower for manufacturers
Q76: Retailers generally have more geographically concentrated target
Q77: A newspaper has a circulation of 800,000
Q79: Advertising is any communication by a retailer
Q80: A disadvantage of advertising as a promotional
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