A newspaper has a circulation of 800,000 and a per-page advertising rate of $10,000.Its cost per thousand equals _____.

Question

Quizplus · Accepted Answer

To find the cost per thousand (CPM), we need to divide the total cost of advertising by the number of thousands of readers.

Total cost of advertising per page = $10,000
Number of readers per page = 800,000
Number of thousands of readers per page = 800 (800,000/1000)

CPM = total cost of advertising / number of thousands of readers
CPM = $10,000/800
CPM = $12.50

Therefore, the cost per thousand for this newspaper is $12.50. The best choice is (C).

A Newspaper Has a Circulation of 800,000 and a Per-Page