A magazine with a circulation of 2,500,000 has a per-page advertising rate of $30,000.Sixty percent of the magazine's readers are target customers for the retailer.The retailer's real cost per thousand for this magazine is _____.

Question

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The real cost per thousand is calculated by dividing the advertising rate by the number of target customers per thousand. The target customers are 60% of 2,500,000, which is 1,500,000. Therefore, the cost per thousand target customers is $30,000 / (1,500,000 / 1,000) = $20.

A Magazine with a Circulation of 2,500,000 Has a Per-Page