In the evaluation of alternatives stage of the consumer decision process,criteria for a decision can include _____.
A)price,fit,and durability
B)attitudes,interests,and opinions
C)demographics and psychographics
D)commercial and social cues

Question

Quizplus · Accepted Answer

The criteria for a decision in the evaluation of alternatives stage often include price, fit, and durability. These factors are important in determining if a product or service meets the consumer's needs and expectations while also being affordable and long-lasting. Attitudes, interests, and opinions may also play a role, but these are more likely to be considered in the earlier stages of the decision process. Demographics and psychographics may provide additional information about the consumer, but they are not necessarily criteria for making a decision. Commercial and social cues may influence a consumer's decision, but they are not criteria that the consumer actively uses to evaluate alternatives.

In the Evaluation of Alternatives Stage of the Consumer Decision