In which stage of the decision process does a consumer recognize that the good or service under consideration may solve a situation of shortage or unfulfilled desire?
A)evaluation of alternatives
B)information search
C)stimulus
D)problem awareness

Question

Quizplus · Accepted Answer

The stage at which a consumer recognizes that a good or service may solve a situation of shortage or unfulfilled desire is the problem awareness stage. It is the first stage of the decision process where the consumer identifies a need or a problem that needs to be solved. Therefore, the best choice is option D.

In Which Stage of the Decision Process Does a Consumer