Which retail institution is most likely to appeal to a concentrated market segment?
A)department store
B)specialty store
C)conventional supermarket
D)superstore

Question

Quizplus · Accepted Answer

A specialty store is most likely to appeal to a concentrated market segment because it specializes in a particular type of product or service, catering to a specific customer niche rather than a broad range of customers like a department store or superstore. Conventional supermarkets also offer a wide range of products, while specialty stores offer a more focused and specialized selection, attracting a more specific customer base.

Which Retail Institution Is Most Likely to Appeal to a Concentrated