Moderate-risk items that have been purchased before but not on a regular basis involve which decision process?
A)impulse purchasing
B)extended decision making
C)limited decision making
D)routine decision making

Question

Quizplus · Accepted Answer

Limited decision making involves a moderate level of effort in the decision-making process and occurs when consumers have some prior experience with the product but are not completely familiar with the product category or brand. Moderate-risk items that have been purchased before but not on a regular basis fit this description, as consumers may have some familiarity with the product but are not experts or deeply knowledgeable about it. Impulse purchasing is a low-effort decision-making process, routine decision making involves little to no effort and occurs for low-risk items that are purchased regularly, and extended decision making involves a significant amount of effort and is used for high-risk and complex purchases.

Moderate-Risk Items That Have Been Purchased Before but Not on a Regular