Expensive,complex goods or services with which consumers have had little or no experience generally involve _____.
A)impulse purchases
B)extended decision making
C)limited decision making
D)routine decision making

Question

Quizplus · Accepted Answer

Expensive, complex goods or services with which consumers have had little or no experience generally involve extended decision making, as consumers take the time to gather information, evaluate alternatives, and deliberate before making a purchase decision. Impulse purchases are typically low-involvement purchases, while limited decision making and routine decision making apply to familiar goods or services with low to moderate levels of complexity and cost.

Expensive,complex Goods or Services with Which Consumers Have Had Little