Information search involves generating a list of alternative goods and services and _____.
A)determining perceived risk levels
B)judging impulse goods
C)determining the characteristics of each alternative
D)evaluating stimuli

Question

Quizplus · Accepted Answer

Information search involves not only generating a list of alternative goods and services but also determining the characteristics of each alternative. This is crucial to make an informed decision about which alternative to choose. Perceived risk levels, judging impulse goods, and evaluating stimuli are also important factors, but they are not the main focus of information search.

Information Search Involves Generating a List of Alternative Goods and Services