Selective distribution has neither the channel cooperation found in exclusive distribution nor the sales potential of intensive distribution.

Question

Quizplus · Accepted Answer

Selective distribution is a distribution strategy where a company limits the number of intermediaries that sell their products in a particular geographic area or market segment. While it allows companies to exercise more control over their brand image and product quality compared to intensive distribution, it lacks the channel cooperation found in exclusive distribution and the sales potential of intensive distribution. Therefore, the statement is true.

Selective Distribution Has Neither the Channel Cooperation Found in Exclusive