With relationship selling the salesperson spends most of his or her contact time with the prospect talking about the product because the salesperson does not want to waste the customer's time.

Question

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With relationship selling, the salesperson spends most of the contact time building a personal relationship with the prospect, understanding their needs and wants, and creating trust. The salesperson does not simply focus on the product but also aims to understand the customer's perspective and tailor their sales approach accordingly.

With Relationship Selling the Salesperson Spends Most of His or Her