What is the method of carefully coordinating all promotional activities to produce a consistent,unified message that is customer focused?

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Integrated marketing communications (IMC) is the method of carefully coordinating all promotional activities to produce a consistent, unified message that is customer-focused. It involves blending various promotional tools such as advertising, personal selling, direct marketing, sales promotion, public relations, and digital marketing into a seamless communication mix. The goal of IMC is to create a consistent brand message that resonates with the target audience and ultimately drives sales.

What Is the Method of Carefully Coordinating All Promotional Activities