Greg Martin has developed his own line of children's books.The books are written for children ages 3 to 6,and are produced using cotton fibre as pages,rendering them "nearly" indestructible.This unique feature makes Martin's books superior to the competition.His products are called RugRatReaders.Martin has decided to advertise the books to his target market (women with children ages 3 to 6)via radio.He does not have a formal advertising budget,but he will spend whatever money he has in the bank after producing the books each month.His message will focus on the product and its unique features.Martin has been having problems getting retailers to stock his new product.It is Martin's hope that consumers will go to their local book stores and ask for the RugRatReaders.
-Refer to RugRatReaders.In all Martin's ads,he will emphasize the book's indestructibility.What does this represent?

Question

Quizplus · Accepted Answer

Emphasizing the indestructibility of the books represents RugRatReaders' competitive advantage over other children's books in the market. This unique feature is what sets Martin's product apart from competitors and makes it superior.

Greg Martin Has Developed His Own Line of Children's Books