Greg Martin has developed his own line of children's books.The books are written for children ages 3 to 6,and are produced using cotton fibre as pages,rendering them "nearly" indestructible.This unique feature makes Martin's books superior to the competition.His products are called RugRatReaders.Martin has decided to advertise the books to his target market (women with children ages 3 to 6)via radio.He does not have a formal advertising budget,but he will spend whatever money he has in the bank after producing the books each month.His message will focus on the product and its unique features.Martin has been having problems getting retailers to stock his new product.It is Martin's hope that consumers will go to their local book stores and ask for the RugRatReaders.
-Refer to RugRatReaders.According to the AIDA model,what is the first step Martin must achieve with his target market?

Question

Quizplus · Accepted Answer

According to the AIDA model, the first step is to grab the attention of the target market. Martin needs to make sure his advertising message catches the attention of his target market (women with children ages 3 to 6) and piques their interest in his product, RugRatReaders.

Greg Martin Has Developed His Own Line of Children's Books