When Lee Apparel introduced Lee Dungarees,it carefully coordinated posters,radio and television commercials,and a Web-based interactive game that drove customers to off-line stores and back to the website.All of these elements produced a consistent,unified,customer-focused message.What did Lee Apparel use?

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Lee Apparel used integrated marketing communications, which is the coordination of all promotional activities to produce a unified, customer-focused message. The use of posters, radio and television commercials, web-based interactive game, and driving customers to off-line stores and back to the website all show the use of multiple channels integrated together to create a consistent message.

When Lee Apparel Introduced Lee Dungarees,it Carefully Coordinated Posters,radio and Television