To get more retailers to stock its products,Rust-Oleum paint developed a strong advertising campaign aimed at consumers.The ads show creative ways to use paint to make homes more attractive and emphasize the facts the paint doesn't chip,peel,or fade.What type of promotional strategy is Rust-Oleum using?

Question

Quizplus · Accepted Answer

Rust-Oleum is using a pull promotional strategy, which aims to create demand for a product by promoting it directly to consumers, rather than relying on intermediaries such as retailers to promote the product. The advertising campaign is designed to entice consumers to seek out Rust-Oleum paint at retailers, which would then create demand for the product and encourage retailers to stock it.

To Get More Retailers to Stock Its Products,Rust-Oleum Paint Developed