Which of the following is LEAST likely to be a factor that would determine the nature of the promotional mix?

Question

Quizplus · Accepted Answer

While the size of the company may have some effect on the promotional mix, it is less likely to be a determining factor compared to the other options. Factors such as funds available for promotion, stage in the product life cycle, and target market characteristics are more likely to have a direct impact on the promotional mix strategy.

Which of the Following Is LEAST Likely to Be a Factor