Which of the following elements of the promotional mix would be most effective for helping highly involved consumers make complex buying decisions?

Question

Quizplus · Accepted Answer

Personal selling is the most effective promotional mix element for helping highly involved consumers make complex buying decisions as it allows for in-depth, one-on-one communication between the consumer and the salesperson. This allows the salesperson to address any questions, concerns, or objections the consumer may have and provide personalized information and solutions to meet their needs. Sales promotion and reminder advertising are more effective for low involvement decision-making, while informative advertising can be useful in creating awareness and interest but often lacks the personalized interaction necessary for complex buying decisions.

Which of the Following Elements of the Promotional Mix Would