Fred was selling a number of well-known brands of wine to various restaurants in town.He was directing all his promotional efforts to the restaurants.What was he using?

Question

Quizplus · Accepted Answer

Fred was using a push promotional strategy by directing his efforts towards the restaurants rather than the end consumers. This approach involves promoting the product to intermediaries, such as retailers or wholesalers, who then push the product onto the end consumers.

Fred Was Selling a Number of Well-Known Brands of Wine