An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said to ask your physician if you were interested in learning more about the new product or trying it .What type of promotional strategy was the manufacturer of the drug using?

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The manufacturer of the drug was using a "pull" promotional strategy, which aims to create consumer demand for a product and encourages consumers to seek out the product from their healthcare providers. The ad in health and fitness magazines was targeting consumers directly rather than healthcare providers, and encouraging them to ask their physicians about the product. This type of strategy is commonly used for prescription medications because healthcare providers are ultimately responsible for writing prescriptions for their patients.

An Ad for a Prescription-Only Antihistamine That Does Not Make