The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as which type of strategy?

Question

Quizplus · Accepted Answer

The strategy described in the question is known as a "push" strategy, where the manufacturer is pushing their products onto the wholesalers or retailers through aggressive personal selling and trade advertising. The opposite of this is a "pull" strategy, where the manufacturer relies on creating demand from consumers to pull the product through the supply chain. Strong-arm and foot-in-the-door are not commonly used terms in marketing strategy.

The Use of Aggressive Personal Selling and Trade Advertising by a Manufacturer