An ad in a trade magazine targeted to veterinarians urges them to prescribe Hepato for cats and dogs with damaged livers.This ad was placed by the product's manufacturer.This ad is an example of how manufacturers use which type of strategy?

Question

Quizplus · Accepted Answer

The push strategy involves promoting products to intermediaries (like veterinarians) to push them onto the end consumers, rather than directly marketing to consumers themselves.

An Ad in a Trade Magazine Targeted to Veterinarians Urges