Entrepreneur Lara Kraft has developed pecan pie jam,apple pie jam,and cherry pie jam,which she is marketing under the name Pi-Full.Everyone who has tried the product loves it,but she is having trouble getting potential consumers to the desire stage of the AIDA concept.Which of the following elements of the promotion mix would be most likely to move people toward looking for the product and buying it?

Question

Quizplus · Accepted Answer

Offering a $1-off coupon is a direct incentive for potential consumers to try Pi-Full and move them towards the desire and action stages of the AIDA concept. It provides a tangible benefit and lowers the perceived price barrier, making it more attractive for consumers to try the product. Increasing the number of stores carrying Pi-Full and flyers in supermarket parking lots may increase awareness, but they do not provide a direct incentive to try the product. An article in a local newspaper may raise awareness and generate interest but may not necessarily move potential consumers towards the desire stage.

Entrepreneur Lara Kraft Has Developed Pecan Pie Jam,apple Pie Jam,and