Point-of-purchase displays in grocery stores,coupons,premiums,and trial-size packages are most useful when the consumer is near which stage of the AIDA model?

Question

Quizplus · Accepted Answer

Point-of-purchase displays, coupons, premiums, and trial-size packages are all tactics used to encourage immediate action from the consumer. Therefore, they are most useful when the consumer is already at the action stage of the AIDA model, which is when they are ready to make a purchase.

Point-Of-Purchase Displays in Grocery Stores,coupons,premiums,and Trial-Size Packages Are Most Useful