The product manager of Opa Energy Drinks visited the buying centre of Farkle Grocers,a medium-sized chain of grocery stores across western Canada,and performed a number of persuasive product presentations.What is the product manager following?

Question

Quizplus · Accepted Answer

The product manager is using a push strategy by visiting the buying center of Farkle Grocers and performing persuasive product presentations directly to the retailers. In a push strategy, the goal is to push the product through the distribution channel and persuade the intermediaries to carry and promote the product to the end customers.

The Product Manager of Opa Energy Drinks Visited the Buying