When a product is in the growth stage of its product life cycle,which of the following occurs?

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, heavy advertising is used to build brand awareness and loyalty among customers. This is because sales are increasing and the product is gaining wider acceptance in the market. Persuasive and reminder advertising may still be used, but the focus shifts towards building brand loyalty. Personal selling and sales promotions may also be important elements of the promotional mix during this stage, but heavy advertising is typically the primary method of promotion. Personal selling is not typically ineffective during the growth stage, but it may be less important compared to other promotional activities.

When a Product Is in the Growth Stage of Its