Lyndon went to a website that sells barbecue grills and read reviews of several different models.He has requested more information about a Weber grill that appeared to meet his needs,but he is not yet willing to give up his search to find the perfect grill.As far as Weber is concerned,Lyndon is in which step of the AIDA concept?
A) attention
B) interest
C) desire
D) action
Correct Answer:
Verified
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