According to the text,which of the following statements about the AIDA model is true?
A) Sales promotion is not helpful during the attention stage of the AIDA model.
B) Certain promotional tools are more effective at certain stages of the AIDA model.
C) The promotional mix should not be influenced by the AIDA model.
D) The AIDA model explains why public relations is the most important element in the promotion mix.
Correct Answer:
Verified
Q68: What does AIDA stand for?
A) Attention-Interest-Desire-Action
B) Attitude-Interest-Demand-Activity
C)
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