Which of the following outlines a sequential four-step process for achieving promotional goals?
A) AIDA concept
B) Maslow's hierarchy of needs
C) communication model
D) hierarchy of impacts
Correct Answer:
Verified
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Q68: What does AIDA stand for?
A) Attention-Interest-Desire-Action
B) Attitude-Interest-Demand-Activity
C)
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Q75: According to the AIDA concept,what is the
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