Which of the following BEST describes the AIDA concept?
A) It assumes that the second step in the purchase-decision process is inertia.
B) It indicates that the purchase decision is the same for high-involvement and low-involvement products.
C) It does not explain how all promotions influence purchase decisions.
D) It assumes that consumers regularly go through each stage of the process during all purchases.
Correct Answer:
Verified
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A)
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Q68: What does AIDA stand for?
A) Attention-Interest-Desire-Action
B) Attitude-Interest-Demand-Activity
C)
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